Market Every Day

TL;DR

For small business owners / solo-preneurs — you gotta be marketing everyday. Ideally, the first 30 minutes of everyday.

I recently found myself in a place where my sales were declining (as of the writing of this article, they’re still there). Initially I started to panic, but I’ve been in business long enough to realize that being reactive to that panicked feeling will only makes matters worse.

Once I spoke with some trusted friends and business mentors, I quickly realized my mistake (and I’d suspect a lot of other people have fallen into…